Preparing for 2016: Reviewing Your Campaign

Do you want to give your campaign a makeover? Is it time to access your current strategies to determine if it is working? If your fiscal budget begins in the New Year than it is high-time to review your current marketing and advertising campaign. Today on the blog, I am giving you a guideline for reviewing your campaign to help answer the above questions and place your company on the right path toward success for 2016. 

1 | Define Your Goal

Surprisingly, many companies dive into a marketing and advertising campaign blind. By defining your goal for 2016 you should know the following: where your want your company to be present in the media, who you want to reach, where you want to focus and why. This will enable you to define your goal and create a start line for your campaign. 

2 | Determine Your Budget

Determining your budget is one of the most important things to consider in reviewing your campaign! Did your company suffer losses in 2015 and cutting back is necessary? Did your revenue increase to allow you to market in new areas? Whatever your situation maybe, your company's funds will weigh heavily in your marketing and advertising decisions for 2016.

3 | Audience

Consider who you want to sell your services and/or products to and how you will grab their attention. By deciding strategies that reach your intended audience you will have a successful campaign. The flip side of this is pushing marketing and advertising through random channels without a strategic action plan - a strategy I strongly discourage! Lastly, audiences are constantly changing the media they use and it is important to stay on top of marketing trends to keep afloat. 

4 | Communication Media 

Communication media refers to channels you send your message: billboards, radio, magazines, etc. The means by which you send your message to your target audience will make or break your campaign. If you do not chose the correct media to relay your message than it will be lost in translation. By reviewing your budget and audience, you are able to determine which media you can effectively reach your consumers and stay within your finical means. 

If you believe that your current campaign strategy needs to be revamped, contact me via the form below to decide the best ways to reach your key audience. 

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