While direct advertising is a great way to get your company's name in the limelight, there is nothing like getting exposure in magazines or on blogs. While there are many places you can get featured, it is important to get featured where it counts to reach your target audience. Today, I am providing tips that will help you start planning to get published in valuable media.
Know Your Niche.
The best place to start getting press is through media in your niche. If you're a wedding photographer, submit a wedding to a wedding blog or magazine. If you own a golf course, pitch your upcoming, local golf fundraiser to surrounding news outlets. In comparison to submitting to all encompassing publications, recognize your area of specialty and the right publications relative to that industry will raise your press pick-up.
Do Your Research.
Good press can bring traffic to your website, blog and will customer base. However, if you do not make the right pitch than you are making a mistake. Identify the right publications for your company, and make sure you understand each publication and how/what they publish! The easier you make it on the editor and publisher, the more likely you are to get some free press.
TIP: IT IS BETTER TO REACH OUT AND ASK FOR ADVICE (IN PERSON IF POSSIBLE!) FROM THE MEDIUM YOU WANT TO BE FEATURED IN THAN TO BE THE 100TH PERSON CALLING TO PITCH THEIR COMPANY.
What Makes Your Company Distinctive?
Whatever gives you and your company an edge will increase your chances of getting published. Editors and publishers stay hungry for innovative angles and fresh spins. Determining what makes your company unique prior to seeking opportunities to get published will help you outline the best bluepoint for submission.
Patience is a Virtue.
Yes, it is true that some publications will pick-up your work faster than others; however, this isn't necessarily a good thing. Unless you have an upcoming event that you've failed to promote, do not settle! Some media will take longer to post about your company than others, but more times than not it will be worth the wait! Have patience, and reach out to the outlets you deem the best for your business.
TIP: ONCE YOU GET PUBLISHED DON'T BE AFRAID TO BRAG ABOUT IT ON YOUR BLOG AND SOCIAL MEDIA, BUT DON'T FORGET TO THANK THE PUBLISHER WHILE YOU'RE AT IT!
If you want to learn more about how Magnolia Media PR can help you get published where it counts, contact me through the form below.